LAKELAND, Fla. 鈥� IM体育官网鈥檚 distinctive classroom building under construction is the backdrop for a new TV commercial for Chrysler Ram trucks that began airing nationally on Tuesday, Feb. 4.
IM体育官网 Poly鈥檚 Innovation, Science and Technology (IST) Building is featured prominently in the new ad campaign as an example of a 鈥渕odern marvel鈥� for its engineering and design. The TV ad depicts the truck moving materials at the campus construction site and maneuvering around the building鈥檚 unique features.
鈥淭he building鈥檚 cool architecture and the ruggedness of the construction site were just the right combination for this production,鈥� said producer Ken Rosen, who was commissioned to create the commercial. 鈥淚t was a privilege to experience the structure up close at this stage of its creation. I want to come back when it鈥檚 completed.鈥�
The IST Building, designed by renowned Spanish architect Dr. Santiago Calatrava, is a 160,000-square-foot white domed structure visible to motorists on Interstate 4 passing by Lakeland. The oval building has a distinctive louvered roof system and is surrounded by a ring of curved metal pergolas that shade its outer terrace and walkways. The two-story building will not be complete until June 2014, but already it has become a regional landmark.
鈥淲e were honored to be involved in this project, and we鈥檙e proud that our IST building is catching eyes and inspiring people,鈥� said Ava L. Parker, IM体育官网 Poly鈥檚 chief operating officer. 鈥淚t was designed, after all, to inspire innovation.鈥�