The IM体育官网 Poly Phoenix will soon have a new, more dynamic look, and students had the opportunity to play a key role in defining its final design during a virtual town hall on Thursday, April 16.
Well-known gaming illustrator Travis Howell led the event and met with about 50 IM体育官网 Poly students, faculty, staff, and parents who logged on eager to hear from the artist himself and have a first look at his unique designs. Howell, founder of gaming design company , was handpicked by the students to take on the future of their spirit mark.
鈥淲hile I鈥檓 putting my best ideas and options forward, it is the students and staff who will be identifying with the Phoenix,鈥� said Howell, who has worked with more than 250 different esport teams, live streamers, and gaming organizations during this 14 year career. 鈥淭heir input is absolutely crucial to the process because this is their Phoenix.鈥�
Howell presented three concepts that showed distinctive poses, features, and emotions for the Phoenix body and head. Many of the proposed illustrations featured 12 total wings representing IM体育官网 Poly as the 12th state university. The bold color purple, a University trademark, was a main focus in the designs. In all of the options, the Phoenix faces the viewer with a purposeful expression, which Howell said represents the ambition and determination of IM体育官网 Poly students.
鈥淭he idea is for this Phoenix to look proud, tough, like it鈥檚 not afraid at all,鈥� Howell said. 鈥淭he students are so smart and determined, and everything I鈥檝e seen with the University supports my theory that this Phoenix shouldn鈥檛 be a typical one you鈥檇 see.鈥�
A gradient orange color symbolizing fire was introduced as an option for every image and was very popular among attendees. Some students expressed that they preferred the designs with softer lines while others favored the more angular look. Each concept was presented against different backgrounds and on multiple applications, including merchandise.
Vanessa Lewis, senior graphic designer at IM体育官网 Poly, has worked closely with Howell for months on the project. She said these designs are just the first step in a wide, comprehensive effort to refresh the Phoenix mark.
鈥淣ext we鈥檒l be exploring the different angles of the Phoenix to provide more variation and usability,鈥� Lewis said. 鈥淲e are also looking forward to designing really creative animations in the next phase of the project.鈥�
At the end of the town hall, participants were asked to fill out a survey. The feedback will be used to shape the final design of the Phoenix to be revealed just before the start of the fall semester.
The Phoenix has been a symbol of longevity and rebirth since the time of the ancient Greeks. In 2014, the first class of IM体育官网 Poly students chose the Phoenix as the University mascot to exemplify the strength, resilience, determination, and power of its student body. It is meant to inspire the entire University community to generate new ideas, continue a lifelong quest for learning, and rise to any challenge.
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