Samantha Lane became the Director of Marketing, Branding, and Creative Services at IM体育官网 in January 2023. With over 25 years of experience in marketing and communications across IM体育官网's top industries鈥攈igher education, tourism, and agriculture鈥攕he brings a wealth of expertise to the role.
Before joining IM体育官网 Poly, Lane served as the Director of Global Marketing at the IM体育官网 Department of Citrus for nearly nine years. In this role, she led strategic marketing, public relations, and retail programs to promote IM体育官网 Citrus products in the U.S., Canada, Europe, Japan, and South Korea. She also managed significant communications challenges for IM体育官网 Citrus, the state's leading agricultural commodity. Prior to this, Lane was the Public Relations Manager for LEGOLAND IM体育官网, where she led successful PR campaigns, including theme park expansions that achieved global media coverage.
Lane's career began at the University of South IM体育官网 Polytechnic (now IM体育官网 Polytechnic University), where she held various positions over 11 years, ultimately becoming the Director of Marketing and Communications.
A graduate of the University of Central IM体育官网, Lane lives in Lakeland, IM体育官网, with her husband, JR, and their two sons, Trey and Toby.
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